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4 Sports Marketers Making Transformational Moves
Sports and brands don’t always mix well—think Lance Armstrong, Kobe Bryant, and Tiger Woods. When handled carelessly, you can end up with a highly combustible brand story on your hands. When combined...
View ArticleBusiness-to-Business Roundup 2019!
Over the past eight weeks, we at TopRight have been firing off our most urgent and transformational insights into the world of business-to-business (B2B) marketing. Is it safe to spy on B2B...
View Article7 Essential Tips for Nailing Your Domain Name
Your website’s domain name is pretty much like a first date—it’s all about the impression. Here are 7 tips for how to get creative with your domain name and extensions, to give customers a reason to...
View ArticleThe 3 Best Ways to Connect with Millennials
The millennial generation is an 80-million-strong group born between 1982 and 2000, and it already exceeds the baby boomers in size and influence. Now the largest generation in the workforce,...
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Why Most Healthcare Brands Are in Critical Condition: Part I
The following is Part I of a detailed five-part series that will focus on the drivers behind the branding transformations taking place in the healthcare service providers market. Author of this series,...
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5 Things Millennials Need from You, Like, Yesterday
According to a ton of data produced by Pew Research over the past five years or so, millennials are on the cusp of becoming the largest population segment in the US, and possibly the largest the...
View ArticleTransforming How Your Customers See You
It is a truism that the lens through which your customers look determines how they see you, understand you, or not, and choose to engage with you, or not. And from every one of our experiences over...
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12 Business Models Explained—Using Coffee Metaphors
Marketers learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who their audience really is. A lot of critical questions are answered...
View ArticleMillennials Don’t Want to Hang Out with You
Allow me to make something crystal clear. My definition of “word-of-mouth marketing” refers to one-on-one conversations—and nothing else. Individual people, in real life, having conversations,...
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Digital Marketing Trends You Need to Pay Attention to Now!
According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence...
View ArticleTopRight Named One of the Best of the Best in Georgia
TopRight is thrilled and honored to announce that B2B ratings and reviews company Clutch has named us one of the top IT and business services companies in the entire state of Georgia! Each year, Clutch...
View ArticleWord-of-Mouth Roundup 2019!
We’ve spent the last two months exploring the many facets and intricacies of word-of-mouth marketing. From social media influencers to brand evangelists to perfecting your shareable story, we tried to...
View Article6 Tips for Better Healthcare Marketing
Marketing is important for any business, but if you want to grow your private medical practice, there are specific methods you should use for targeting that clientele. Certain trends have helped shape...
View ArticleStanding Out in a Crowded B2B Market
Telenor is one of Norway’s largest and oldest telecoms providers, a 164-year-old Viking that suddenly found itself operating in a 21st-century market bustling with young, strong competitors. Luckily,...
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Are Sneakers by Planters Peanuts Just a Nutty Move?
The following is a collaboration between TopRight intern and queen of marketing copy Odera Agbim—founder of the marketing and photography company Spotlight—and Dave Sutton, founder and CEO of TopRight....
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5 Totally Legal Ways to Spy on B2B Competitors, Baby
“Danger is my middle name” Austin Powers, International Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random...
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The TopRight Team Welcomes Connor Reddick
The TopRight team has a new member—Connor Reddick. He will be TopRight’s VP of Sales, working with local, national, and international leaders and brands to help bring them the transformational 3S...
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Marketing Is Marketing, No Matter the Audience
On most marketing-related topics, I admit, I hold some very strong but unorthodox opinions. Not everyone agrees with my views but, trust me, I’ve come to them purely out of experience. I’ve written on...
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The TopRight Team Welcomes Bill Price
The TopRight team has a new member—Bill Price. He’ll be a partner in charge of TopRight’s systems practice, working on aligning client brands with the right digital and hi-tech platforms to boost...
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7 Tips from David on How to Beat Goliath
Despite the digital transformation that’s been taking place over the last 25 years, the stalwart mom-and-pop shop remains a strong presence in local communities. That much-loved archetype of the local...
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