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Customer Satisfaction Surveys Are (Still) Useless
If you’re relying on traditional customer satisfaction research to track and improve your business performance, it’s almost guaranteed that you will not learn enough to make meaningful changes that...
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How to Drive Transformational Change with Dan Campbell, Founder & Executive...
Organizations that successfully transform marketing and generate remarkable results for their businesses have one thing in common: strong, transformative leaders who are willing to disrupt the status...
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How to Drive Transformational Change with Dan Campbell, Founder & Executive...
Organizations that successfully transform marketing and generate remarkable results for their businesses have one thing in common: strong, transformative leaders who are willing to disrupt the status...
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6 Second Brand Story or Bust
Let me know if this sounds familiar… You’re at a dinner party, and you’re talking about a hilarious YouTube clip that a colleague showed you. Amazed that they haven’t seen it you immediately go to fire...
View Article20 Transformational Quotes on Change Management
In the age of disruption, businesses live and die by their ability to adapt. Agility and adaptability have become catchy buzz words to get to the point of what businesses need to do – change. “But I’m...
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Are Big Brands Just Buying Time with Millennials?
Maybe you blame it on the Amazon effect, but if you’ve been keeping up with the retail and consumer packaged goods industry- the future is bleak. Struggling to innovate, large corporations in consumer...
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What’s Your Plan? Crisis Management 101
“Why would we ever need a crisis management plan?” You’re not alone if you’re asking yourself this question. You may even feel completely justified. I’m here to tell you that couldn’t be more...
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Watch the Nikki Nixon Transformational Marketer Interview
“The Story really started with Sales and the objections they were hearing” — Nikki Nixon, Director #FlipMyFunnel The Transformational Marketers Interview Series features marketing leaders that are...
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Toys R Us: Lost in Transformation
The massive shift in consumer shopping behaviors continues to rock retail. With shoppers moving online to buy and seeking out more convenient options (aka Amazon) the old giants of the bricks and...
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3 Strange but Effective Examples of Brand Alignment
Have you seen Stranger Things yet? The hit Netflix Original series launched their second season last week. The show has blown up as their most popular show of all time. With 8.2 million people watching...
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3 Marketing Mistakes You Can’t Afford to Make
Everyone makes mistakes…. even transformative marketers. If you’re lucky, you’ll only have to suffer through a little social media shaming and never have to endure the fallout of a nasty hit piece in...
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14 Transformational Insights to Bring Simplicity, Clarity, and Alignment to...
We talk a lot about the power of your Story, but as our Managing Partner & COO Bill Fasig always says, “There are two Stories to consider. There is the Story you’re telling, and there’s the Story...
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Are you ready for VR or are you in an augmented reality?
Imagine you’re redecorating your home… I know it’s not a pleasant thought. You’re looking out over your living room, and you want to know is the couch you saw at the furniture store going to fit. The...
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How Your Nonprofit Story Can Transform Apathy Into Advocacy
If you’ve scrolled through Facebook lately, you’ve likely seen that a lot of our good friends have become amateur philanthropists. Facebook’s new fundraising feature, a huge improvement on their...
View ArticleMarketing as a Service: Buzzword or New Reality
We’ve all been there. The moment you think you’ve mastered marketing technology and you’ve got your stack all figured out, there’s a strategic shift, or a new platform or product disrupting the...
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5 Black Friday Consumer Trends That Will Surprise You
It’s only Tuesday, and Amazon is already pushing Black Friday sales. Instead of a single day of discounts, the online retail giant is promoting Black Friday as a 10-day event, with discounts and...
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Getting the Most Good Out of #GivingTuesday
If you thought #GivingTuesday was just a hashtag, you’re missing out on the movement. #GivingTuesday, which falls on the Tuesday after Thanksgiving, is a global initiative that has inspired...
View ArticleHarmandeep Singh Transformational Marketer Interview
“If we could create a tangible version of all those ideas and people can see and touch what we’re trying to do, it’s going to be a lot more convincing.” -Harmandeep Singh, Co-Founder and Chief Growth...
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Drafting Partners? 3 Lessons from the NBA
Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard...
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Why Does Your CEO’s Story Matter?
Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need...
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